Selling Boats with an Online Marketplace
It wasn’t too long ago that newspaper and magazine classifieds were the way to advertise and sell boats. Thankfully, we’ve come a long way since then. Millions of people are now searching the internet, which gives you an advantage for listing your boat for sale online. With modern technology, you can attract active shoppers from across the country with the click of a mouse.
Your boat selling success depends on which marketplaces you list with.
Adjusting to a new world.
Brick-and-mortar stores are adapting to a new method of selling online using marketplace websites.
Potential buyers can easily browse through a wide array of boats, filtering by type, size, model, and manufacturer that meets their needs. Online marketplaces like Boats for Sale offer more room for dealers of all sizes to get more leads by attracting hundreds of thousands of active buyers every month.
Not all sites are created equally.
It’s important to choose where you list your boat online carefully.
There are boat marketplaces that may take a percentage of the sale or charge large monthly amounts while they sell advertisements that display on your listings. More general marketplaces that aren’t boat specific are difficult for potential buyers to find the particular boat they’re shopping for.
Choosing the best marketplace.
There are a few things to consider when deciding on where you should list your boat online.
Make sure the site is secure and will protect your information. Look for a lock icon and HTTPS (which means it’s secure) at the beginning of the URL. Online marketplaces can be small and local – and may have less security than the larger, national companies.
Online marketplaces must be intuitive, well designed, and easy to navigate. These are key factors for today’s buyers to feel the site is credible and trustworthy. Prospective buyers want to find what they’re looking for quickly. A good marketplace offers a search feature that helps buyers find what they’re looking for easily by including categories, filters, and sorting options.
Keep in mind, online marketplaces connect buyers and sellers. This means that the buyer will most often contact the seller directly. Listing pages should be visually appealing with large boat images and clearly displayed details and specifications. Most importantly, listing pages need to offer multiple options for buyers to connect with the seller. Be sure that the marketplace is growing and attracting new buyers and sellers.
So, what’s the best choice?
It’s no secret that we are a boat marketplace and want you to list your boats with us. Boats for Sale is the fastest-growing boat marketplace, drawing hundreds of thousands of potential buyers every month. Our exponential growth comes from our team of marketing experts who work hard to drive quality leads and our commitment to security, great user experience, and quality service.
Join the hundreds of dealers already using Boats for Sale and start maximizing your sales. We’re offering your first year completely free – sign up today!